The Blog

15 Jun

Selling Products Can Be Problematic When You’re a Home- Based Business

There are challenges that every kind of business faces; but when you sell products (especially if you run your company from home) you have a number of issues to overcome. Here are a few things to consider if you’re considering setting up a home based business that sells physical items. Cover image credit Storage When you’re

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15 Jun

Don’t Sell Your Business Until You’ve Read This

Cover image: Pexels All good entrepreneurs know that they need to have an exit plan for their business as soon as they have set it up. Even if you plan on running it for a few more years to come, you will still need to carefully think about the ways in which you will be able

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04 Jun

The Small Business Owner’s Guide to Online Advertising

Advertising nowadays isn’t quite what it used to be. It has come on leaps and bounds thanks to improvements in technology, the increased availability of devices such as laptops, tablets, and smartphones, and the consequent rise in E-commerce. While tangible advertising is still alive and thriving, you now have to take online advertising into account

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11 Apr

Keeping Things Relevant When You Work For Yourself

Working for and by yourself means that many jobs of various sizes fall directly on your shoulders. Not only do you need to do the work that earns you money, but you also need to work out your finances, execute a marketing campaign, organise and complete meetings and projects, invoice and so many more things.

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02 Apr

Branding And Marketing In The Transportation Sector

Whether we like it or not, the face of business is changing. No industry is exempt and even ardent technophobes are slowly coming to terms with the fact that the markets to which they’ve dedicated their lives and careers are becoming increasingly digitally led and globalised. The newfound interconnectivity of the 21st century means that

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28 Mar

The Benefits of Branding in Your Office

Taking the time to brand your office space offers your business a range of advantages. It can be good not just for your employees, but also for your clients when they come to visit you. Office branding doesn’t necessarily have to mean using your brand colours everywhere or making sure your logo is in every

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27 Mar

How Social Media Made Networking Simpler

While ten years ago, when someone mentioned networking for you, you might have been thinking about network marketing and endless meetings, the development of social media has changed the game, and helped millions of small and medium sized business owners make the most out of their connections and create meaningful relationships. If you would like

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29 Jan

Protecting Your Company From Top to Bottom

When running a company, you want to ensure that everyone is protected from what could happen on any day-to-day basis. This stretches from the very bottom of the ladder all the way to the top, and is essential towards cultivating a trusting and loyal workplace culture. There are a whole host of things that can go

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25 Jan

How To Stand Out from the Crowd at a Trade Show

If you have a booth at a trade show or if you want to try and make sure that you are doing everything you can to attract visitors to your booth then there are a couple of things that you can do about this. The first thing that you need to do is make sure

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24 Jan

Location, Location, Location: The Importance Of Good Business Premises

The specific requirements you need from a sound business premises will differ depending on what industry sector you are trying to establish yourself in. If you’re a restauranteur, your needs will be vastly different to a haulage and logistics company. However, all good business premises will share some features irrespective of the sector you work

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24 Jan

Protecting Your Business From All Legal Threats

It’s not easy to run a business. Not only do you have marketing, employee, accounting, and retail efficiency issues to consider, but there’s a whole legal minefield you must avoid troubling in order to make it through alive and stable. Running a small business can be so chaotic from a schedule perspective that it can

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29 Dec

Bootstrapped Businesses: Here Are The Areas to NOT Scrimp on!

As a bootstrapped business you have to be incredibly careful what you do with your limited money resources, and this does mean scrimping and saving in some areas. Until you’re turning a decent profit and making enough money to get by it means being savvy in some places- however there are a few areas that

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28 Dec

Your Key Options To Consider When It Comes To Business Finance

When you’re looking to finance a business, it’s not always easy to know what options you have. The idea of finding the right funding can be quite intense to take on. You might know exactly how much money you need, and what you need it for, but trying to find the right solution for your

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23 Dec

7 Things You Need To Know Before Moving Your Business

Looking to move location? Some businesses may find that their current location isn’t such a great spot for them to be set up, which calls for a move to try and find a better market to put themselves in. Possibly, the current location is too costly, and not worth it with the income. In any

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02 Dec

4 Golden Rules For Customer Interactions On Social Media

(cover image source) Social media has allowed brands and their customers to be more connected than ever. For the most part, this is a good thing. It allows for more transparency, and creates a genuine opportunity to build a relationship with customers– one that is more likely to produce future sales than any advertising campaign

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13 Nov

A Few Simple Steps Could Help Your Brand Impress

It’s hard to stand out in any industry these days, given the massive influx of competition. It’s easier than ever for somebody to start a business, given the boom of internet-based startups, but that makes it harder than ever for any individual brand to stand out amidst the sea of similar companies. Still, whilst there

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07 Nov

Customer Communication: Do You Speak Their Language?

You would think that talking to your customers shouldn’t be that hard. You know what they’re looking for and you should know who they are, so it follows that you would know how they want you to speak to them. That includes not just how you talk to them in person or over the phone,

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