The Blog

29 Jan

Protecting Your Company From Top to Bottom

When running a company, you want to ensure that everyone is protected from what could happen on any day-to-day basis. This stretches from the very bottom of the ladder all the way to the top, and is essential towards cultivating a trusting and loyal workplace culture. There are a whole host of things that can go

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25 Jan

How To Stand Out from the Crowd at a Trade Show

If you have a booth at a trade show or if you want to try and make sure that you are doing everything you can to attract visitors to your booth then there are a couple of things that you can do about this. The first thing that you need to do is make sure

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24 Jan

Location, Location, Location: The Importance Of Good Business Premises

The specific requirements you need from a sound business premises will differ depending on what industry sector you are trying to establish yourself in. If you’re a restauranteur, your needs will be vastly different to a haulage and logistics company. However, all good business premises will share some features irrespective of the sector you work

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24 Jan

Protecting Your Business From All Legal Threats

It’s not easy to run a business. Not only do you have marketing, employee, accounting, and retail efficiency issues to consider, but there’s a whole legal minefield you must avoid troubling in order to make it through alive and stable. Running a small business can be so chaotic from a schedule perspective that it can

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29 Dec

Bootstrapped Businesses: Here Are The Areas to NOT Scrimp on!

As a bootstrapped business you have to be incredibly careful what you do with your limited money resources, and this does mean scrimping and saving in some areas. Until you’re turning a decent profit and making enough money to get by it means being savvy in some places- however there are a few areas that

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28 Dec

Your Key Options To Consider When It Comes To Business Finance

When you’re looking to finance a business, it’s not always easy to know what options you have. The idea of finding the right funding can be quite intense to take on. You might know exactly how much money you need, and what you need it for, but trying to find the right solution for your

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23 Dec

7 Things You Need To Know Before Moving Your Business

Looking to move location? Some businesses may find that their current location isn’t such a great spot for them to be set up, which calls for a move to try and find a better market to put themselves in. Possibly, the current location is too costly, and not worth it with the income. In any

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02 Dec

4 Golden Rules For Customer Interactions On Social Media

(cover image source) Social media has allowed brands and their customers to be more connected than ever. For the most part, this is a good thing. It allows for more transparency, and creates a genuine opportunity to build a relationship with customers– one that is more likely to produce future sales than any advertising campaign

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13 Nov

A Few Simple Steps Could Help Your Brand Impress

It’s hard to stand out in any industry these days, given the massive influx of competition. It’s easier than ever for somebody to start a business, given the boom of internet-based startups, but that makes it harder than ever for any individual brand to stand out amidst the sea of similar companies. Still, whilst there

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07 Nov

Customer Communication: Do You Speak Their Language?

You would think that talking to your customers shouldn’t be that hard. You know what they’re looking for and you should know who they are, so it follows that you would know how they want you to speak to them. That includes not just how you talk to them in person or over the phone,

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07 Nov

How To Combine Traditional And Modern Marketing Techniques

The world of marketing has changed so much in the last few decades and there appears to have been a split. You’ve got the old school who are focused on the more traditional marketing concepts. The tried and tested methods that have done businesses well for years. Then you’ve got the new kids on the

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31 Oct

The 5 Key Areas Of Your Business That You Need To Invest In

No business survives for long without continued investment, development, and growth. The trouble is that businesses are complex and it’s not always easy to see where the money should be spent. Generally speaking, growth requires more customers spending more money. Does that mean all of your investment should go on advertising? Social Media Social media

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23 Oct

Project Work: What Will Your Team Need?

https://www.pexels.com/photo/colleagues-cooperation-fist-bump-fists-398532/ When it comes to making your social business the best it can be, you have to know how to make it better. From the needs of your frontline to the tools that the social teams need, you have to be able to provide your business with what it needs to become better too. And

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23 Oct

Getting Your Business Noticed in Public With the Help of Social Media

Social media is one of the most powerful tools that a business can use to promote their business. When you’re exposing your company to the public, it’s important to prepare multiple different strategies in order to take advantage of multiple formats and platforms. For instance, you can use print to create flyers and newspaper advertisements,

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16 Oct

Forget Desktop: Your Customers Love Their Mobile

When it comes to your business, the direction you want to go in, while a factor, isn’t what’ll determine your success. What will determine your success is your ability to meet your customers halfway between where you want to be and where they want to go. Some aspects are indisputable, however; you don’t get a

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12 Oct

Your Customers Are More Than Just A Source Of Profits

You might think that your customers are simply a source of profits for your business, but that’s not true. While, it’s certainly right that without customer purchases your business would fail they have other uses as well. You can set your business marketing up in a way so that your customers become a fantastic promotional

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05 Oct

Outside The Box Ideas For Advertising Your New Brand

All business owners must learn to think outside of the box when it comes to promoting their companies. Sure, there are lots of tried and testing advertising techniques that everyone should use. However, sometimes you have to become innovative if you want to beat the competition and steal the lion’s share of the market. Some

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28 Sep

Boost Business by Focusing on These Key Things

Many startups and small businesses don’t make it past their first year so if yours has, congratulations. You have already defied the odds, but now isn’t the time to get complacent. In the fierce, cut-throat world of business, you already know that simply surviving isn’t enough. You want to do all you can to increase

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