The Blog

02 Dec

4 Golden Rules For Customer Interactions On Social Media

(cover image source) Social media has allowed brands and their customers to be more connected than ever. For the most part, this is a good thing. It allows for more transparency, and creates a genuine opportunity to build a relationship with customers– one that is more likely to produce future sales than any advertising campaign

Read More
13 Nov

A Few Simple Steps Could Help Your Brand Impress

It’s hard to stand out in any industry these days, given the massive influx of competition. It’s easier than ever for somebody to start a business, given the boom of internet-based startups, but that makes it harder than ever for any individual brand to stand out amidst the sea of similar companies. Still, whilst there

Read More
07 Nov

Customer Communication: Do You Speak Their Language?

You would think that talking to your customers shouldn’t be that hard. You know what they’re looking for and you should know who they are, so it follows that you would know how they want you to speak to them. That includes not just how you talk to them in person or over the phone,

Read More
07 Nov

How To Combine Traditional And Modern Marketing Techniques

The world of marketing has changed so much in the last few decades and there appears to have been a split. You’ve got the old school who are focused on the more traditional marketing concepts. The tried and tested methods that have done businesses well for years. Then you’ve got the new kids on the

Read More
31 Oct

The 5 Key Areas Of Your Business That You Need To Invest In

No business survives for long without continued investment, development, and growth. The trouble is that businesses are complex and it’s not always easy to see where the money should be spent. Generally speaking, growth requires more customers spending more money. Does that mean all of your investment should go on advertising? Social Media Social media

Read More
23 Oct

Project Work: What Will Your Team Need?

https://www.pexels.com/photo/colleagues-cooperation-fist-bump-fists-398532/ When it comes to making your social business the best it can be, you have to know how to make it better. From the needs of your frontline to the tools that the social teams need, you have to be able to provide your business with what it needs to become better too. And

Read More
23 Oct

Getting Your Business Noticed in Public With the Help of Social Media

Social media is one of the most powerful tools that a business can use to promote their business. When you’re exposing your company to the public, it’s important to prepare multiple different strategies in order to take advantage of multiple formats and platforms. For instance, you can use print to create flyers and newspaper advertisements,

Read More
16 Oct

Forget Desktop: Your Customers Love Their Mobile

When it comes to your business, the direction you want to go in, while a factor, isn’t what’ll determine your success. What will determine your success is your ability to meet your customers halfway between where you want to be and where they want to go. Some aspects are indisputable, however; you don’t get a

Read More
12 Oct

Your Customers Are More Than Just A Source Of Profits

You might think that your customers are simply a source of profits for your business, but that’s not true. While, it’s certainly right that without customer purchases your business would fail they have other uses as well. You can set your business marketing up in a way so that your customers become a fantastic promotional

Read More
05 Oct

Outside The Box Ideas For Advertising Your New Brand

All business owners must learn to think outside of the box when it comes to promoting their companies. Sure, there are lots of tried and testing advertising techniques that everyone should use. However, sometimes you have to become innovative if you want to beat the competition and steal the lion’s share of the market. Some

Read More
28 Sep

Boost Business by Focusing on These Key Things

Many startups and small businesses don’t make it past their first year so if yours has, congratulations. You have already defied the odds, but now isn’t the time to get complacent. In the fierce, cut-throat world of business, you already know that simply surviving isn’t enough. You want to do all you can to increase

Read More
28 Sep

The Myths & Misconceptions Of Social Media Marketing

Cover Image Source: Every modern entrepreneur should appreciate the importance of social media marketing. When done right, it can grow interest and interaction like no other form of advertising. Considering the continued growth of the online audience, that is not something you wish to miss out on. But while most businesses now attempt to enhance their

Read More
22 Sep

A Beginner’s Guide To Facebook For Business

Previously, we discussed the best way to use Twitter as part of your social media strategy. However, it’s strongly advised that you don’t just focus on one social media platform when marketing your business. Today, the focus is the big Daddy of social media; Facebook. If you haven’t already read that Twitter article, then you

Read More
20 Sep

A Good Social Media Presence Also Helps You In These 4 Subtle Ways

Cover Image: Pexels Everyone knows the benefits of having a solid social media presence for their firm by now. Business leaders are often wise about what is required from them, and now more than ever. The shifting online market has had enough time for businesses to fully acclimate to life online, with presences more accessible than

Read More
19 Aug

Building a Strong Foundation for Social Media

Running a good social media strategy is about more than scheduling your tweets and Facebook posts. There needs to be a lot more going on behind the scenes than what the public sees when they look at your social media pages. You don’t want anything to get in the way of pulling off a successful

Read More
02 Aug

The Role Social Media Should Play in Your Inbound Strategy

Image credit: Pixabay Inbound marketing is where many businesses now focus the majority of their marketing efforts. Although many use outbound marketing too, for a small business, inbound is often the most affordable and effective. Inbound marketing is very focused on content, as well as SEO. Social media plays an important role for several reasons,

Read More
31 Jul

Creating Shareable Social Media Content

It’s what drives sales up in every business now, the amount of shares on social media. While there are plenty of social media tools you can have at your disposal to get your content onto the right platforms, what are the reasons that people share something, and what can you do to make the most

Read More
25 Jul

5 Social Media Tricks You Have Never Seen Before

Picture Social media is an essential feature of a modern day business – fact. There is no doubt that with Twitter and co, it is possible to reach a larger audience and raise brand awareness. Plus, companies can connect with customers on an informal level and boost brand loyalty. If you don’t use social media,

Read More
Page 1 of 1812345...10...Last »