Running a good social media strategy is about more than scheduling your tweets and Facebook posts. There needs to be a lot more going on behind the scenes than what the public sees when they look at your social media pages. You don’t want anything to get in the way of pulling off a successful social media campaign or strategising, so you need to think about more than just getting your brand’s tone of voice correct. Here are some of the important factors you need to pay attention to if you want to ensure you can run your social media smoothly.
Get Your IT Taken Care Of
It’s difficult to run an online aspect of your business if your technology isn’t up to scratch. You need the right equipment, a strong internet connection, and useful social media tools to get everything done. You should start by ensuring you have someone to take care of your IT systems so that whoever does your social media doesn’t have to struggle with computer problems. Managed IT services give you a flexible solution if you don’t want to have your own dedicated IT department. Get the support you need by outsourcing it, and your social media staff will always be able to get online.
Keep Everything Secure
Security should be a key concern whenever you do anything for your business, but especially online. When running social media pages, you need to be careful about who has access to them. You don’t have to look far to find instances of brands being hacked or even having an employee go rogue and take over their accounts. It’s important to consider how secure your accounts are and who has access to them. It’s also useful to have procedures for removing access to social media accounts when employees leave.
Provide Social Media Training
Social media might seem more casual than other forms of communication, but it’s still used to communication with customers and potential customers. Anyone managing social media accounts needs to know how to communicate effectively in a variety of situations. It’s especially important when using the written word, often in very short form, because it can be difficult to convey the correct tone and message. Your social media managers and assistants should have training in how to conduct themselves on different platforms. Company guidelines about how to speak to people will help everyone to present a consistent image.
Keep Track of Social Media Interactions
Social media can be fast-paced. Sometimes you might respond to a hundred people in one day, especially when running a customer service account. It is sometimes beneficial to keep track of interactions with some people, especially if you might have contact with them using other communication methods too. Customer relationship management (CRM) software can help with this, tying social media into other communication with customers and helping to ensure social media isn’t isolated from your other efforts.
If you want your work with social media to pay off, you need to set a good foundation. Make sure you’ve got all your essentials to keep things running.
Cover image From Pixabay