Category Archives: LinkedIn for Business

02 Apr

Stop Using LinkedIn Groups Today Unless You Follow This Advice

LinkedIn Groups can be a vital piece of your social media strategy.  They can be an excellent social network tool to establish you and your business as the goto expert in the field.  LinkedIn Groups have also provided many brands an excellent online location for prospecting and networking.  But like any social marketing activity, professional

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31 Jan

The Twists and Turns of the LinkedIn Professional Social Network in 2012

Your favorite professional social network underwent a lot of changes in 2012.  LinkedIn made changes to personal profiles and company pages, acquired Slideshare, dropped and added functionality, and made an effort to improve its mobile app.  Here are a few of the changes this social marketing tool for professionals made in the past year.  The

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11 Jan

Social Media Content Strategies to Kickstart the New Year

Businesses in Australia looking for social media marketing content tips to improve their social networking and reach more Australian consumers in 2013 have come to the right place.  Well, you’ve started reading the right blog post.  Below, I’ll share four social media content strategies to help you kickstart the new year and boost your social

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13 Nov

The Engagement Rules – Nurture the Relationship or Watch it Wilt

Your brand has thousands of Facebook fans and even more Twitter followers.  That is great.  Well, actually it may not be that great after all.  You see, it really doesn’t matter if you have thousands of social media users who are a part of your online community if you aren’t engaging with them in a

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25 Sep

LinkedIn Sales Navigator – Worth a Premium Price of Not?

You already use LinkedIn to network with like-minded professionals.  You take advantage of this professional social network to keep up to date with industry news and to follow your favorite companies.  You might even leverageLinkedIn for your B2B social media marketing and use it as a free tool to help you generateleads.  This leads us

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09 Aug

Are you optimising linkedin like you would drive a Lamborghini?

LinkedIn is a Powerful Social Media Tool for Individuals and Businesses If you owned a Lamborghini, would you only drive on side streets and never go above 50 kilometers per hour?  Of course you wouldn’t.  You would push your Lamborghini’s powerful engine to the limit and make the most of its advanced driving technology. Why

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26 Jul

How to Establish Credibility and Generate Leads with LinkedIn

Are you using LinkedIn to its fullest potential?  Do you spend most of your time on LinkedIn answering requests to connect with other business professionals, reading through the long list of updates, logging out of your account and then checking out your Twitter feed?  If so, you and your business are missing out on a

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10 May

Six Steps to Create a Powerful, Professional LinkedIn Profile

LinkedIn provides professionals much more than just a social media marketing calling card.  Your LinkedIn profile can also be a potent tool for growing your business and an important piece of the puzzle when it comes to your online content strategy.  Use the following tips to create a powerful, professional LinkedIn profile and to reap

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LinkedIn for Professional Services Firms
01 Mar

Get your professional services firm on LinkedIn

Most professional services firms are conservative by nature.  For your average law, accounting, or management consulting firm, ‘wait and see’ is a time-honoured strategy.  Why risk putting yourself out there as a first mover? In social media, the time for early adoption is well past.  Many of the big players in professional services have a

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