Category Archives: Social Media for Business

12 Jul

Use These Special Touches to Create a Memorable Event

Planning a business event might involve many different things. Some events are serious talks, while others might be lavish affairs designed to impress your clients. When you’re designing an event, you want to create something that will have a lasting impact. Your guests should remember it long after it’s over, rather than just go home

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21 Jun

Freelancer Fails: The Perilous Pitfalls Of Creative Freelancing

We’ve been led to believe that the world of work is a meritocracy. We spend our education working diligently in the hope that one day our efforts will be rewarded by the job of our dreams. A job that rewards our hard work, creativity and determination with a competitive pay package, reasonable and flexible hours

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15 Jun

Don’t Sell Your Business Until You’ve Read This

Cover image: Pexels All good entrepreneurs know that they need to have an exit plan for their business as soon as they have set it up. Even if you plan on running it for a few more years to come, you will still need to carefully think about the ways in which you will be able

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04 Jun

The Small Business Owner’s Guide to Online Advertising

Advertising nowadays isn’t quite what it used to be. It has come on leaps and bounds thanks to improvements in technology, the increased availability of devices such as laptops, tablets, and smartphones, and the consequent rise in E-commerce. While tangible advertising is still alive and thriving, you now have to take online advertising into account

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02 Apr

Branding And Marketing In The Transportation Sector

Whether we like it or not, the face of business is changing. No industry is exempt and even ardent technophobes are slowly coming to terms with the fact that the markets to which they’ve dedicated their lives and careers are becoming increasingly digitally led and globalised. The newfound interconnectivity of the 21st century means that

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27 Mar

How Social Media Made Networking Simpler

While ten years ago, when someone mentioned networking for you, you might have been thinking about network marketing and endless meetings, the development of social media has changed the game, and helped millions of small and medium sized business owners make the most out of their connections and create meaningful relationships. If you would like

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28 Dec

Your Key Options To Consider When It Comes To Business Finance

When you’re looking to finance a business, it’s not always easy to know what options you have. The idea of finding the right funding can be quite intense to take on. You might know exactly how much money you need, and what you need it for, but trying to find the right solution for your

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02 Dec

4 Golden Rules For Customer Interactions On Social Media

(cover image source) Social media has allowed brands and their customers to be more connected than ever. For the most part, this is a good thing. It allows for more transparency, and creates a genuine opportunity to build a relationship with customers– one that is more likely to produce future sales than any advertising campaign

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13 Nov

A Few Simple Steps Could Help Your Brand Impress

It’s hard to stand out in any industry these days, given the massive influx of competition. It’s easier than ever for somebody to start a business, given the boom of internet-based startups, but that makes it harder than ever for any individual brand to stand out amidst the sea of similar companies. Still, whilst there

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07 Nov

Customer Communication: Do You Speak Their Language?

You would think that talking to your customers shouldn’t be that hard. You know what they’re looking for and you should know who they are, so it follows that you would know how they want you to speak to them. That includes not just how you talk to them in person or over the phone,

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07 Nov

How To Combine Traditional And Modern Marketing Techniques

The world of marketing has changed so much in the last few decades and there appears to have been a split. You’ve got the old school who are focused on the more traditional marketing concepts. The tried and tested methods that have done businesses well for years. Then you’ve got the new kids on the

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31 Oct

The 5 Key Areas Of Your Business That You Need To Invest In

No business survives for long without continued investment, development, and growth. The trouble is that businesses are complex and it’s not always easy to see where the money should be spent. Generally speaking, growth requires more customers spending more money. Does that mean all of your investment should go on advertising? Social Media Social media

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23 Oct

Project Work: What Will Your Team Need?

https://www.pexels.com/photo/colleagues-cooperation-fist-bump-fists-398532/ When it comes to making your social business the best it can be, you have to know how to make it better. From the needs of your frontline to the tools that the social teams need, you have to be able to provide your business with what it needs to become better too. And

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23 Oct

Getting Your Business Noticed in Public With the Help of Social Media

Social media is one of the most powerful tools that a business can use to promote their business. When you’re exposing your company to the public, it’s important to prepare multiple different strategies in order to take advantage of multiple formats and platforms. For instance, you can use print to create flyers and newspaper advertisements,

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12 Oct

Your Customers Are More Than Just A Source Of Profits

You might think that your customers are simply a source of profits for your business, but that’s not true. While, it’s certainly right that without customer purchases your business would fail they have other uses as well. You can set your business marketing up in a way so that your customers become a fantastic promotional

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05 Oct

Outside The Box Ideas For Advertising Your New Brand

All business owners must learn to think outside of the box when it comes to promoting their companies. Sure, there are lots of tried and testing advertising techniques that everyone should use. However, sometimes you have to become innovative if you want to beat the competition and steal the lion’s share of the market. Some

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