Building brand awareness is so important, especially for new businesses, but you are limited by your budget. There are a lot of very effective marketing strategies that can help you to build brand awareness overnight, but they are also very expensive and you may not be able to afford them. But you don’t always need to break the bank to build a brand because there are some cheaper methods you can use as well. These are some of the best cost effective ways to build brand awareness.
This is a tried and tested method for building brand awareness, but many people overlook it because they underestimate just how effective it can be. Everybody loves a free gift, and if you give people a branded item that they use every single day, they are constantly exposed to your brand. When you are choosing promotional products, you should always think about what your target audience is likely to use. In some cases, you can choose things that everybody will use, like a branded air freshener (click here to find out more) or a bottle opener. However, you should also think about specific items that your target audience are likely to use. For example, if you are a software company, handing out free flash drives is a great option because all of your customers work with computers on a daily basis. Promotional products are one of the best ways to build brand awareness because it’s very cheap if you buy in bulk. You can also add your contact details to branded products, so you can generate a lot of new leads as well.
The strongest brands are the ones that are seen as leaders in their industry. People all over the world turn to Amazon when they want to order something online because they have a reputation for incredibly fast delivery and they carry almost any product you can think of. Positioning yourself as an industry leader takes time and content marketing is the best place to start. If you post informative content on your site and it gets likes and shares on social media, you will increase the reach of your brand in a big way. It also strengthens your brand because you demonstrate your skills and experience to potential customers.
The majority of people head straight for a search engine (usually Google) when they want to find a product or service. If your business website appears near the top of the search results, you will get a lot of exposure for your brand. Search engine optimisation is the best way to increase your rankings and generate organic traffic, but it can take a lot of time and investment to get there. However, you can also get noticed on search engines by using pay-per-click ads. As long as you do enough keyword research and you spend your investment wisely, you don’t need to spend that much money to increase brand awareness and drive a lot of traffic to your site.
Building brand awareness doesn’t have to be expensive, just try these cost effective methods and you can keep your budget under control.