5 Key Elements of a Good Business Plan

Though some business pioneers are skeptical about strategising their businesses far ahead, formulating a business plan is essential for various reasons. They include:

  • Seeking a business loan
  • Short-term and long-term budgeting
  • Gaining a better business experience
  • Raising income through investment

Rather than just formulating a business strategy, it is critical to update it based on big and small changes that your business will undergo as it grows. Various businesses need different types of plans. This depends on the revenue structures, business model, and other factors.

The following are critical elements when developing an excellent business plan.


Executive Summary


An executive summary defines the reader’s first impression of your company. Typically, it’s the first section of your business plan. Readers use this section to establish their opinion as they read other parts of the plan. A good executive summary should include:

  • Business and product description
  • Financial position and needs
  • Current targeting and position
  • Future and past goals and achievements

Most importantly, an executive summary should give the reader the reasons why they should read other sections of the plan. You can consult companies like the doc shop for more business information.


Business Overview


A business overview follows the executive summary. It offers comprehensive details regarding your company’s position and its link to the business’s market. Precisely, it would be best if you tried to explain:

  • Activities of your company
  • Products or services provided by your company
  • The market of your products or services
  • The customer base of your products or services

Sometimes, the reader may need to be informed about market dynamics. Position your business as a key player in its industry.


Sales and Marketing Strategy


This business plan segment outlines a deep understanding of the market share and how your company competes with the existing companies. It would help if you outlined the following within your sales and marketing strategy:

  • The target market
  • Market assessment
  • Opportunities and threats
  • Features of products and services
  • Target customers
  • Key competitors
  • Marketing plan and budget
  • Pricing

Take time to research your rivals and outline how they can threaten your business.


Operations and Management


This segment offers the chance to outline how your company functions differently. People linked to your business and your business processes are the key to enhancing your company’s competitive advantage. 

This section should explain your business details. Do not leave a single relevant detail. Focus on the operations plan. It includes product/service delivery, inventory, suppliers, location, credit policies, and legal environment. You also need to focus on the organizational structure.


Financial Plan


The financial strategy is the most critical element in a business plan, mainly to convince lenders or investors. A financial plan includes budgets and goals, and projections that are unique to each company. A financial plan comprises:

  • 12-month Profit and Loss Projection 
  • Breakeven Analysis 
  • Cash Flow Statement and Forecast 
  • Capital needs

The appendices typically follow a financial plan. It includes comprehensive calculations and spreadsheets used in the preparation of the financial statements.


A business plan is a critical element in a business. It should focus more on the business’s strengths to convince why the company is exceptional in the industry.


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