Working for and by yourself means that many jobs of various sizes fall directly on your shoulders. Not only do you need to do the work that earns you money, but you also need to work out your finances, execute a marketing campaign, organise and complete meetings and projects, invoice and so many more things.
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Whether we like it or not, the face of business is changing. No industry is exempt and even ardent technophobes are slowly coming to terms with the fact that the markets to which they’ve dedicated their lives and careers are becoming increasingly digitally led and globalised. The newfound interconnectivity of the 21st century means that
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Taking the time to brand your office space offers your business a range of advantages. It can be good not just for your employees, but also for your clients when they come to visit you. Office branding doesn’t necessarily have to mean using your brand colours everywhere or making sure your logo is in every
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While ten years ago, when someone mentioned networking for you, you might have been thinking about network marketing and endless meetings, the development of social media has changed the game, and helped millions of small and medium sized business owners make the most out of their connections and create meaningful relationships. If you would like
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When running a company, you want to ensure that everyone is protected from what could happen on any day-to-day basis. This stretches from the very bottom of the ladder all the way to the top, and is essential towards cultivating a trusting and loyal workplace culture. There are a whole host of things that can go
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If you have a booth at a trade show or if you want to try and make sure that you are doing everything you can to attract visitors to your booth then there are a couple of things that you can do about this. The first thing that you need to do is make sure
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The specific requirements you need from a sound business premises will differ depending on what industry sector you are trying to establish yourself in. If you’re a restauranteur, your needs will be vastly different to a haulage and logistics company. However, all good business premises will share some features irrespective of the sector you work
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It’s not easy to run a business. Not only do you have marketing, employee, accounting, and retail efficiency issues to consider, but there’s a whole legal minefield you must avoid troubling in order to make it through alive and stable. Running a small business can be so chaotic from a schedule perspective that it can
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As a bootstrapped business you have to be incredibly careful what you do with your limited money resources, and this does mean scrimping and saving in some areas. Until you’re turning a decent profit and making enough money to get by it means being savvy in some places- however there are a few areas that
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When you’re looking to finance a business, it’s not always easy to know what options you have. The idea of finding the right funding can be quite intense to take on. You might know exactly how much money you need, and what you need it for, but trying to find the right solution for your
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Looking to move location? Some businesses may find that their current location isn’t such a great spot for them to be set up, which calls for a move to try and find a better market to put themselves in. Possibly, the current location is too costly, and not worth it with the income. In any
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(cover image source) Social media has allowed brands and their customers to be more connected than ever. For the most part, this is a good thing. It allows for more transparency, and creates a genuine opportunity to build a relationship with customers– one that is more likely to produce future sales than any advertising campaign
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If you have been using pen and paper, and an abacus while being stuck in your cave for the past decade or two, you may not have been aware of the emergence of a little thing called social media. Having taken the world by storm, platforms such as Twitter, Facebook, Instagram and Snapchat to name
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If running a business were easy, or even uniformly profitable, everyone would be doing it. In principal, business is simple. You buy from your supplier for a little and you sell to the consumer for a lot. But this gross oversimplification doesn’t align with the realities of running a SME in the 21st century. There
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It’s hard to stand out in any industry these days, given the massive influx of competition. It’s easier than ever for somebody to start a business, given the boom of internet-based startups, but that makes it harder than ever for any individual brand to stand out amidst the sea of similar companies. Still, whilst there
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You would think that talking to your customers shouldn’t be that hard. You know what they’re looking for and you should know who they are, so it follows that you would know how they want you to speak to them. That includes not just how you talk to them in person or over the phone,
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The world of marketing has changed so much in the last few decades and there appears to have been a split. You’ve got the old school who are focused on the more traditional marketing concepts. The tried and tested methods that have done businesses well for years. Then you’ve got the new kids on the
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No business survives for long without continued investment, development, and growth. The trouble is that businesses are complex and it’s not always easy to see where the money should be spent. Generally speaking, growth requires more customers spending more money. Does that mean all of your investment should go on advertising? Social Media Social media
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https://www.pexels.com/photo/colleagues-cooperation-fist-bump-fists-398532/ When it comes to making your social business the best it can be, you have to know how to make it better. From the needs of your frontline to the tools that the social teams need, you have to be able to provide your business with what it needs to become better too. And
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Social media is one of the most powerful tools that a business can use to promote their business. When you’re exposing your company to the public, it’s important to prepare multiple different strategies in order to take advantage of multiple formats and platforms. For instance, you can use print to create flyers and newspaper advertisements,
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