It’s hard to stand out in any industry these days, given the massive influx of competition. It’s easier than ever for somebody to start a business, given the boom of internet-based startups, but that makes it harder than ever for any individual brand to stand out amidst the sea of similar companies. Still, whilst there
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You would think that talking to your customers shouldn’t be that hard. You know what they’re looking for and you should know who they are, so it follows that you would know how they want you to speak to them. That includes not just how you talk to them in person or over the phone,
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The world of marketing has changed so much in the last few decades and there appears to have been a split. You’ve got the old school who are focused on the more traditional marketing concepts. The tried and tested methods that have done businesses well for years. Then you’ve got the new kids on the
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No business survives for long without continued investment, development, and growth. The trouble is that businesses are complex and it’s not always easy to see where the money should be spent. Generally speaking, growth requires more customers spending more money. Does that mean all of your investment should go on advertising? Social Media Social media
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https://www.pexels.com/photo/colleagues-cooperation-fist-bump-fists-398532/ When it comes to making your social business the best it can be, you have to know how to make it better. From the needs of your frontline to the tools that the social teams need, you have to be able to provide your business with what it needs to become better too. And
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Social media is one of the most powerful tools that a business can use to promote their business. When you’re exposing your company to the public, it’s important to prepare multiple different strategies in order to take advantage of multiple formats and platforms. For instance, you can use print to create flyers and newspaper advertisements,
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When it comes to your business, the direction you want to go in, while a factor, isn’t what’ll determine your success. What will determine your success is your ability to meet your customers halfway between where you want to be and where they want to go. Some aspects are indisputable, however; you don’t get a
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You might think that your customers are simply a source of profits for your business, but that’s not true. While, it’s certainly right that without customer purchases your business would fail they have other uses as well. You can set your business marketing up in a way so that your customers become a fantastic promotional
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All business owners must learn to think outside of the box when it comes to promoting their companies. Sure, there are lots of tried and testing advertising techniques that everyone should use. However, sometimes you have to become innovative if you want to beat the competition and steal the lion’s share of the market. Some
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Many startups and small businesses don’t make it past their first year so if yours has, congratulations. You have already defied the odds, but now isn’t the time to get complacent. In the fierce, cut-throat world of business, you already know that simply surviving isn’t enough. You want to do all you can to increase
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Cover Image Source: Every modern entrepreneur should appreciate the importance of social media marketing. When done right, it can grow interest and interaction like no other form of advertising. Considering the continued growth of the online audience, that is not something you wish to miss out on. But while most businesses now attempt to enhance their
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Previously, we discussed the best way to use Twitter as part of your social media strategy. However, it’s strongly advised that you don’t just focus on one social media platform when marketing your business. Today, the focus is the big Daddy of social media; Facebook. If you haven’t already read that Twitter article, then you
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Cover Image: Pexels Everyone knows the benefits of having a solid social media presence for their firm by now. Business leaders are often wise about what is required from them, and now more than ever. The shifting online market has had enough time for businesses to fully acclimate to life online, with presences more accessible than
Read MoreRunning a good social media strategy is about more than scheduling your tweets and Facebook posts. There needs to be a lot more going on behind the scenes than what the public sees when they look at your social media pages. You don’t want anything to get in the way of pulling off a successful
Read MoreImage credit: Pixabay Inbound marketing is where many businesses now focus the majority of their marketing efforts. Although many use outbound marketing too, for a small business, inbound is often the most affordable and effective. Inbound marketing is very focused on content, as well as SEO. Social media plays an important role for several reasons,
Read MoreIt’s what drives sales up in every business now, the amount of shares on social media. While there are plenty of social media tools you can have at your disposal to get your content onto the right platforms, what are the reasons that people share something, and what can you do to make the most
Read MorePicture Social media is an essential feature of a modern day business – fact. There is no doubt that with Twitter and co, it is possible to reach a larger audience and raise brand awareness. Plus, companies can connect with customers on an informal level and boost brand loyalty. If you don’t use social media,
Read MoreAccording to research, the average small business spends more than 6 hours a week managing social media. That’s an enormous amount of time, especially if you only have one or two people responsible for the entire company’s marketing effort. Responding to comments and placating disgruntled customers takes a lot of time and effort. Fortunately, though,
Read MoreTwitter has become big news for businesses in recent years. In fact, you could argue that it has the edge over many other social media platforms. The hashtag culture and quick fire Tweets make it perfect for business use. Unlike wieldy Facebook links, Twitter provides the opportunity for a short @username. These are ideal for
Read MoreCover image: source When it comes to social media, it’s often tempting to just be on it,start talking and hope for the best. That is definitely one way of looking at it, but it’s not going to be the most effective of ways. If you really want to get traction, you need a solid social
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