First impressions count a lot in business, but they often affect us in ways that you don’t realise until much later. Good first impressions aren’t difficult to create–all it takes is a bit of professionalism on your part.
Whether it’s on your website, in your appearance or the way you communicate with other businesses, being professional is a key aspect of growing your company that many people overlook. So if you want to create a good first impression, here are a couple of things to add to the business plan for your new business.
Make sure you have branding materials ready
Before you launch your business, make sure you have some kind of branding materials ready. The most important thing is your logo. It doesn’t need to be a complicated logo that you’ve spent a lot of time and money on. A simple business logo is easy to create and as long as it has your brand name in it, it’s generally fine to use.
One of the things you should plan ahead with your branding material is to make it adaptable so it can fit on different backgrounds and situations. In most cases, a plain black and white logo is best because it’ll fit on everything from your website to letterheads. Don’t make it too colourful or complicated and make sure it’s easy to print and replicate.
Have a website and make sure it’s good
Having a website is a requirement to be a professional business. There are a lot of things to cover when it comes to creating a good website, so here are a few suggestions to start with:
- If it takes more than three clicks to reach something on your website, you need to optimise the navigation. No page on your website should take more than three clicks to reach if you have a good navigation system.
- Make sure your branding is on the website but don’t make it too tacky or overbearing. A simple logo or banner is probably good enough for a nice website.
- Quality over quantity in terms of content. Don’t write dozens of blogs on the first day if you have nothing to talk about. Don’t pad words to content such as product descriptions either. Keep things short and simple.
- Don’t forget the basics such as adding contact information or having pictures of your products and services.
If you’re unsure how to do most of these things then you may want to work with a professional web designer to make it easier for you. Freelance designers are readily available, but it’s a good idea to look for a reputable one with good reviews and a great portfolio.
If you’re working from home, get a professional address
It’s incredibly easy to start a business from home these days, but many businesses don’t grow to the point where they need an actual office. As such, they might be stuck with a home address for their contact details for a long time.
This is where you can get a virtual office. You can use the address as your contact details so it shows up as an office or business unit instead of somebody’s house. You can even forward mail from that location to your own home. It takes a few more days to receive something, but it’s often worth having a prestigious address to use for your business. This is a fantastic way to look more professional and create a great first impression.
Present yourself professionally on social media
It’s popular to use social media as a business these days. Many companies create their own personas to use on social media to attract attention and fit in with other social media users. However, if you focus too much on trying to fit in, you can end up looking like a fool.
Using social media as a business is completely different from how a regular person would use it. You need to be professionals, you need to be courteous and you can’t focus too much on trying to fit in with the crowd by changing the way you speak or act. Creating a brand persona is a great way to get more attention on social media, but you also need a dedicated community manager on your team. If you only spend a few minutes each day on social media, then you’re not learning about all of the recent trends and language they use. In short, there’s a lot to keep up with.