Creating a Positive First Impression Online

You only get one chance to make a first impression, is what they say. And for the sake of your business, it better be a good one. While that sounds like a lot of pressure, it’s not really, for the simple reason that how web users perceive your online presence is in your hands. There are things you can do that will lead them towards having good thoughts and feelings about your online business. We take a look at a few ways how below. 

Manage Reviews

Ah, reviews. They can be frustrating for businesses, but the truth is, they’re excellent resources for customers. A few bad reviews are enough to make a person think twice before using the service. However, while common wisdom says that businesses are at the mercy of online reviewers, this isn’t really true. Nearly all platforms give business owners the chance to actively manage their reviews. For good and bad reviews, make sure you’re saying a few words in reply. It shows, among other things, that you’re a real company that cares about the customer experience. Someone might have doubts after they see a one-star review, but think more positively after they’ve seen your considered reply

Your Website

People are judgemental by nature, and there’s not much you can do to change that. All you can do is push them towards having a favourable judgement. Take your website, for instance. A regular web user will decide what they think of your company within a few seconds of landing on your home page. If it’s not impressive, then it’ll be harder to bring them on board. As such, it’s recommended that you work with a digital marketing agency to develop a top-quality website. Your website will do more than just create a positive impression; it’ll convey trust, authority, and modernity, three things that are hyper-important when it comes to online purchases.

Social Media Channels

Your online presence is about more than your website. Now, corporations touch all areas of the web, and especially social media. When a person isn’t sure about a company — or they’re just browsing — they’ll very often check them out on Facebook, Twitter, and Instagram. You’ll want to develop a robust marketing campaign (or have a third-party company manage your pages) so that what they see inspires, and pushes them towards your website. 

Know Who You’re Talking To

There are very few companies who try to appeal to all demographics and internet uses. Facebook and Amazon might be the only two. Everyone else has to get more specific. During your market research, you’ll be figuring out who you’re trying to reach. Once you know, the aim is to create content and social media posts that speak to those types of people. If you’re trying to be hip, then young and hip language will be essential, for example. If you’re trying to be professional and corporate, then that type of language will be important. You should know who you’re talking to, essentially, and make sure that they can understand. 

Cover Image: Pexels – CC0 Licence

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