When designing a website, or getting someone else to do it for you, one of the most important things to think about is user experience. User experience is all about how your visitors use the site, from the visual design to how easy it is to sign up, make a purchase or find the information that they need. If your website doesn’t offer a good user experience, it can turn people away. From the very minute they click a link or enter your website address into the address bar to land on your site, they will be paying attention to the experience that is delivered. Take a look at these tips for better user experience for your site.
Understand User Experience (UX)
To improve the user experience of your website, you first need to understand what user experience is. The user experience is the overall experience that a customer has with a product, such as a website or an app. It’s concerned with how easy the product is to use, as well as how pleasing it is to use. User experience or UX isn’t only limited to the visual design of the site. While this is something that plays a part, you also need to consider what’s going on behind the scenes to make the product better to use for your customers.
Get Insights on User Experience
Once you understand user experience, you should be able to get more information on the current experience that your customers have. Collecting user experience insights can give you the data that you need to make smart decisions about how to create a better user experience. Using a solution like Userzoom can give you the insights that you require to take action. An insights solution will help you to measure your user experience performance and then give you the tools to help you manage any changes and projects that you want to carry out too. Or, you could work with an agency to help you learn more about how people react when they visit your site, and what might help you keep them on your web pages for longer. Your instinct might be to see a web design company, but you typically find that a conversion rate optimization agency is the better option. Here, you don’t just learn about user experience, you also learn about how to improve the UX to create more conversion – and, ultimately, earn more money.
Speed is a must for any sight with a good user experience. One of the first things that a visitor will notice is whether a site is fast or slow, and they won’t wait around for it to load. If your site isn’t up to speed, changing that needs to be at the top of the list of things for you to work on. You can test the speed of your site using various tools, including free tools from Google. There are different ways to speed up your site too, including making the design more minimal so that there isn’t too much trying to load at once.
Build Trust with Reviews
When people are trying to make purchasing decisions, they need to be able to trust the seller. Your business website needs to be trustworthy, which includes ensuring it’s secure and reassuring your visitors that you will keep their information safe. Another thing that can build trust is to add reviews and testimonials to your site. This will show that there are real people who trust you and have had positive experiences with you. Make your reviews visual and pleasant to look at, as well as easy to read, by highlighting some short quotes that catch the eye.
Make It Easy to Get Started
One example of how you can make your site easier to use is to avoid any barriers to getting started. This is especially important for anything where customers might be required to create an account or sign up to a subscription. You can make things easier by creating an easy sign-up process that only has a couple of steps or by allowing people to use existing accounts (such as Google or Facebook accounts) to sign in. Another example might be to allow people to checkout as a guest when placing an order instead of having to create an account.
A website that is very visually busy can be difficult to use. There might be a lot of distracting elements and it could be hard to work out where they should be looking. Not only is this confusing for the visitor but it’s unlikely to be helpful for you. You want your visitors to take specific actions, which is difficult for them to do when it looks like you’re trying to tell them to do five things at once. When your website is more visually simple, although not too simple, it’s easier for your visitors to use.
Websites are becoming more and more personalised, which can help to improve the user experience. There are different ways to offer personalisation and create an experience for each customer that matches their needs. A one-size-fits-all approach is often not suitable, so looking into personalisation methods is smart. Personalisation could include various things, from recommending similar products on product pages to providing targeted offers.
Information Easy to Find
When people are on your site, they want to be able to find the information that they need about your products or services. They shouldn’t have to go on a long hunt, digging deep into your website to find what they need. It’s important to make important information easy to find, from shipping details for your products to customer FAQs. Easy navigation can help with this, and so can a good search function. Place the most important information front and centre so no one has to go looking for it.
Mobile use keeps growing, and you can expect many of your visitors to be using mobile devices. This means that to create a good user experience, you need to take responsive design into account. This is another way to personalise your site for different users, ensuring the design adapts to different devices and browsers. Responsive design is all about creating a website that works for everyone, whether they’re on a desktop computer or using a smartphone. Gone are the days of separate mobile websites that would need to be designed separately.
A better user experience for your website can do a lot for your business. You can improve your site’s UX in many ways and increase customer satisfaction, among other things.