How fresh is your Pinterest for business social marketing strategy? Do you need a few, new Pinterest tips to improve your business’s return on investment with this photo-pinning social network? If so, then our latest social media blog post has exactly what you need.
Make Use of Pinterest Analytics
Successful social media marketing involves understanding your target audience and how they respond to your social strategy. Now that we have access to Pinterest Analytics, businesses can finally get the data and insight they need to be successful on Pinterest. Our first tip should be a very obvious one – start using Pinterest Analytics today.
Discover Pinterest Group Boards
If you want to gain more followers, get more repins and drive more traffic to your website, then group boards on Pinterest are a good place to start. The problem most brands face is where to find the right Pinterest Group Boards for their business. In the past, it hasn’t been an easy task, but now you can use a free tool like PinGroupie to do the heavy lifting for you.
Promote Across all Social Networks
Do you expect your customers and prospects to somehow stumble on your Pinterest Boards while searching the social network for fun, craft projects or easy recipe ideas? If you want to get a better ROI out of your photo-pinning efforts, then you need to promote your Pinterest account. Post on Facebook, tweet on Twitter and use your blogging for business posts to promote your Pinterest for business efforts to your online audience.
Marketing with Pinterest Messages
Are you taking advantage of the power of private messages in your Pinterest social media for business strategy? With this tool, according to Social Media Examiner, “You can contact a pinner directly on Pinterest, or unlike other social channels, you can send your message to the pinner’s email address.” Make sure to read this Pinterest Messages article from Social Media Examiner for some excellent strategies using this messaging tool from Pinterest.
Don’t Ignore Promoted Pins
Many businesses make a huge mistake by not making use of paid social media options. While you don’t want to use Pinterest promoted pins for just any pin, this tool can be very beneficial to growing your followers and driving traffic to your website. Devise a few social marketing sales strategies, reate a few tests and see how well promoted pins from Pinterest work for you.
What Pinterest tips or strategies has your business seen success using? Please share in our comments below.