Brands using Facebook for business no longer have the option to not use the Timeline format. The social network made a mandatory change at the end of March 2012. But as someone who works with a social media management company, I still see many business owners struggling to understand and implement Facebook’s Timeline. With that
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Are you mindful of your privacy when using social networking sites like Facebook? Do you review and update your Facebook privacy settings on a regular basis? If you answered no to both or either of these questions, you are not alone. We just finished reading a piece on TheHuffingtonPost which reported on a survey recently
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The landscape of social media changes rapidly. Facebook ads are no different. Every time I pull out my smartphone to read about Facebook for business and advertising on social media, it seems like the social network is offering some new, innovative advertising platform, disabling another or making adjustments to the way Facebook ads work. I’m
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Did you know that only around 16% of your fans are seeing your posts, even less if you page doesn’t have great engagement. Generally even less if your demographic lends itself to using facebook on a mobile device… Facebook has recently released interest lists not unlike Twitter lists Facebook says “Interest lists are an optional way
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Are you ready for some fun? After having emoticons on our smart phones forever, you can now use them in your facebook comments. Pin away and keep it handy, you never know when you are going to need a shark emoticon! Tell us, which emoticon will you be using most?
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Does your business use Facebook groups in its social marketing strategy? If you are like most businesses using social media in Australia, and even globally, chances are you only use Facebook’s timeline to connect to your community of customers. I’m going to show you how Facebook groups can benefit your business and give you an
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The Fan Page Obsession Many Brands have an obsession when it comes to their company fan page. They spend time searching for and adding fancy apps to their page. They pull their hair out making sure they have the perfect cover photo. They worry about highlighting the right posts and pinning the perfect post to
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Creating a foundation for your pages can be core to ensuring your brand maintains consistency online. One of the easiest way’s to do that is to have images designed across one theme and use them on all of your business social media sites. To make it as simple as possible, here are some of the
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Great News! Facebook targeting is soon to be released to the general masses. This is a fantastic resource for businesses who are targeting specific area’s and especially franchise chains operating their social media from a centralised location. With the freedom to post only to those it matters too, this should see a greater increase in
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Facebook for Recruitment – A Social Media Primer for Employers Does your company use social media for recruiting? If not, its probably time you rethink your recruiting strategy. According to a survey conducted by Hire Rabbit, 48% of all job seekers were using social networking as a way to reach out to potential employers. And
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Original post in AdNews – 14 Aug 2012 By Frank Chung A new survey has revealed a significant decline in online marketing activity among small businesses, despite an increasing number running their own website. The MYOB July 2012 Business Monitor survey of 1,004 SME operators found proactive online business activity such as internet transactions, email
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With so much press around the watch dogs clamping down on facebook and the resposnsibilities of owners, it’s no wonder a few businesses who do not have the resources are a little shaky. Prompted by Aussie Smirnoff page, the ad board is putting the onus back on page owners. Sydney Morning Herald says “Misleading and deceptive
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A Facebook To-Do List for Businesses Did you know that, as of March 2012, there were 835 million Facebook users? At this same time last year, there were 644 million users. But remember, this is more than just a big number. For businesses, this is an enormous marketing and sales opportunity. Creating a Facebook Page
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Building your social database and expanding your communication reach is an important part of your social media strategy. Of course you can buy likes, real or just numbers it all depends on how much you are prepared to spend and how you entice them to join you. Behind all of the tips coming up is
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Are you setting your social media marketing on cruise control by auto-posting with third-party APIs? I’ll offer a bit of advice. Take the time now – after reading this informative blog post of course – to step back and rethink that strategy. Going overboard with auto-posting is never a good idea. It is bad social
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Facebook posting frequency is a topic social marketing managers and business owners return to time and time again. How many times a day should we post to maximise engagement? Are we posting enough to keep our content visible in our Facebook Fan’s newsfeeds? Will the quality of our content suffer if we post solely on a
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Some days are just exciting for online marketers – like today. Facebook is rolling out the new offer feature, it’s not on everypage as yet and its time to get ready and keep an eye out for them. Right now your page should see one of these bars below. If your screen looks like the
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Did you know that you can get back all of the time you spend on social media and still look amazing online without automating it? Automating your posts can lead to a 70% deduction in engagement on your page. Your clients are not stupid, everyone knows what the automated icon looks like and really can
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Timeline for Facebook business pages goes live on Friday 30 March 2012, whether you’re ready or not. Indeed, many pages have already chosen to make the switch. Here’s what you need to know first. What’s changing? Your business page will still have a small profile image. This is the thumbnail photo that accompanies all
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Is your business getting the value from your Facebook page? Here’s our 6 point checklist to evaluate your page yourself. No Facebook expertise required! 1. Is your page ATTRACTIVE? Does your page have a professional design? Do the images support your brand? 2. Are your recent posts APPROPRIATE? How do they position your
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