February’s social media news offers a handful of helpful social marketing features and updates for your business. From the best social networks for delivering social referral traffic to a new Facebook feature which will help your local business drive customers through the front door, our latest blog post has you covered. As always, share your favorite social media news in our comments below.
Tops at Social Referral Traffic
Which social networks are driving the most social referral traffic? Having this information would help your business save money and time and focus its energies on using the social media channels which deliver the most website referral traffic. Well, according to Shareaholic, Facebook (24.6%) leads the pack with Pinterest (5.06%) and Twitter (0.82%) rounding out the top three.
Discover Snapchat for Business
Want a new tool to add to your social media for business marketing toolbox? Snapchat just added a new feature that is positioning it to become more useful for brands and businesses. Snapchat’s Discover feature will open up channels for businesses, brands and other content creators to utilise to reach Snapchat’s users
Featuring Facebook Place Tips
Local businesses with physical locations using Facebook to reach mobile users will be happy to read this news. The social network is rolling out Facebook Place Tips in mobile users’ news feeds to help show its users, “fun, useful and relevant info about the place you’re at.“ Make the most of this new feature by using mobile social marketing strategies like asking your Facebook fans to check-in at your location, and to review and rate your business.
Twitter App Offers Tweet Recaps
Have you often wondered what you missed out on when closed your Twitter mobile app to go into a meeting? How about which Twitter for business tweets your followers and customers are missing? Well, now you don’t have to wonder because Twitter is rolling out a new feature called “while you were away” which will show the top tweets you missed since the last time the mobile app was opened.
Adding Facebook Featured Video
Are you sharing video content on your social networks? Well, if you haven’t noticed yet, Facebook just introduced an important new video feature for businesses and brands. Your Facebook Page admin can now add a Facebook Featured Video to your fan page which will appear on the left-hand side of your fan page under the “About” section.
Easy Video to GIF Tool
If you are not using them, GIFs can be an excellent option to add to your engagement-driving social media marketing posts. Not sure how to even create a GIF? Well, Imgur.com just made it easy for you with its “Video to GIF” tool which allows you to create GIFs from any video hosted on the Internet.
What social media news have you read recently that excites you? Please share with our readers in the comments below.