Does your business use social media reporting tools to measure the success of its social marketing strategy? Ask any successful social media manager about social network analytics, and they’ll surely tell you that you need to monitor your Facebook, Twitter, LinkedIn and other social channels. We’re going to share five free social media reporting tools to get you started.
Get on Board with Google
If you brand wants to know how well your social networks are performing as it pertains to driving traffic to your website or blog, then Google Analytics is the tool of choice. Not only is it free, but Google Analytics also offers a wide-range of features and delivers very robust reporting. Do your business a favor and start using this free tool to find out which social media sources are bringing you sales, conversions, leads and website traffic.
A Measured Response
There are many social marketing measurement tools online that have free trials. Simply Measured offers a free trial, but they also offer a number of free social media analytics reports that your brand can use to increase its social media marketing ROI. No matter if you are using Facebook, Instagram, Twitter, Google+, LinkedIn and even Vine; you’ll find a wealth of information using free reports from Simply Measured.
A Trusted Choice
Do you want to become a thought leader in your industry? Want to be the go-to person or company when it comes to delivering solutions to your clients and customers? Klout is a social media tool that calculates how influential you and your brand are online. Make sure to sign up, add your social networks and start building your Klout Score.
Did I Mention…
If you are looking for a way to monitor what is being said about your business and brand across the network of social channels, then SocialMention is a great resource. Not only can you see a wide-range of statistics (keywords, top hashtags, retweets, etc.), but you can also find direct links to content where you are mentioned. This is a great tool for online reputation management for any size business. You also have free tools like Google Alerts and Twilerts that will send updates directly to your email.
Is Twitter a major player in your social media strategy? Do you use Twitter for business branding and driving traffic to your company website or blog? You’ll be happy to know that you can use BackTweets to, “search through a tweet history for tweets that link back to your site” no matter how those links are formatted (i.e. full WWW or shortened).
Did we leave any of your favourite free social media reporting tools? Please do not hesitate to share your favourites in the comments below.