Want Google+ tips for your business? Is your business still on the sideline when it comes to Google’s social network? Now is the time to dip your toes in the Google+ social media waters. And to help you take those first steps, we’re going to share four helpful tips.
Just the Facts
Before we get started, there’s always that funny feeling that not every business owner is convinced Google+ is worthy of his or her social marketing efforts. We understand that feeling. However, do yourself a favour and read this article that is full of Google+ facts and figures and you’ll see a few reasons for adding this social network to your social media strategy. One of the biggest as stated in Jeff Bullas’ post – “Google+ remains the second most actively used social network with 318.4 million active users in 31 markets.”
One of the key takeaways from the statistics quoted in the Bullas’ blog post has to do with photos on Google+. The top activity for users of the social network is to post and share photos. As a business owner, this should tell you that your Google+ social marketing strategy must lean heavily on generating creative, compelling and share-worthy photos.
Consistency is Key
Another key takeaway – and the second highest activity for Google+ users – is clicking +1 buttons. This is a huge action for brands as it helps with their social search strategy and enables their content to climb up the Google search engine ladder. To take advantage of this benefit, make sure you are always delivering quality sharable content, and don’t be afraid to ask for those +1 clicks either.
The third most popular activity for users was to check-in at a location. This is often an overlooked part of Google+. However, with the importance of local search, these check-ins are huge for brands with physical locations. Do you part and ask your visitors to check-in, request reviews and recommendations when they check-in, and come up with creative promotions to entice them to check-in.
The fourth Google+ tip we’ll share with you falls directly in line with the fourth-greatest activity of Google+ social network users. That activity is to watch YouTube videos. Google recently integrated YouTube with Google+ Pages for businesses. Now, it is your job to pull out that smartphone and start shooting fun, brand-related video to share with your social community.