Need a little help getting your business’s social media marketing off the ground? Well, get ready to accelerate your social network strategy. We’re going to share six tips to send your brand into the social media stratosphere.
Here, There, Everywhere
Take a look around. Do you promote your social networks in every nook and cranny of your online and offline business territory. If not, begin promoting your social media channels on your blog, website, email newsletter, email signature, business cards, offline and online advertising, promotional products and…well, you get the picture by now.
Hit Your Target
One sure-fire way to not build an active, engaged community is to waste time spreading your brand’s messages on the wrong social networks. First, take the time to discover if your target market hangs out and uses Facebook, Twitter, Pinterest, LinkedIn, etc. on a regular basis. Then, focus your social marketing efforts on the social channels where you will have an audience interested in your message, services or products.
Listen and Observe
Your business doesn’t have to reinvent the wheel when it comes to your social media marketing strategy. Instead, listen to your fans when they comment on your posts. Observe other businesses that have a large, active, engaged community and take note of what they are doing. When you take the time to listen and observe, you will discover ideas and strategies that you can duplicate on your social networks.
Open Your Wallet
You may not want to hear this, but one of the fastest ways to grow your social media presence is to use paid products like Facebook ads and Twitter promoted posts. Before you do this, take the time to learn the best practices for using social media advertising. Make it easier on yourself by setting aside a monthly budget and always review results to ensure you are spending that budget wisely.
Share and Care
Your Facebook for business page, Twitter account, Pinterest Boards and other social networks shouldn’t exist in a fishbowl. Share content (posts on Facebook, retweets, etc.) from other non-competing businesses – content that your target audience will find valuable and helpful. Doing this shows you care about your fans and followers. It also helps grow your social communities’ numbers quickly.
The Right Stuff
Just like you need to focus your time and energy on the the right social networks – the ones where your target audience spends time – you also must share the right content. For example, Facebook posts with photos deliver up to 53% more engagement than those without photos. Make sure your content isn’t overtly promotional, is valuable and helpful to your audience and falls in line with each social network’s posting etiquette.
When you follow the tips above, you’ll notice your social media ROI will increase by leaps and bounds.
What other tips can you think of to help blast your social marketing into the stratosphere? Feel free to share in the comments below.