You have decided to write a blog for your small business to boost your search engine rankings, to promote all that you do and to position yourself as an authority in your field. You are confident that it is a good idea and you have set aside some time to contribute to it regularly, but what next? Today we are sharing a few tips around how to make your business blog stand out.
Ensure that you have ticked the essentials off first
Before you get writing and promoting your blog, you need to ensure that you have ticked the essentials off first.
Your blog needs to be reliable and experience little to no down time, so you might want to look into competitive vps hosting and ensure that you are comfortable with your hosting provider. It needs to be on a platform that you are confident to use, many bloggers use WordPress as it is easy to grasp and work with.
With the blog up and running, it is worth learning a little about search engine optimisation. This will help you to work out the topics that are worth writing about and how to use keywords to help your blog stand out.
Work on the content
Content is king, so it is absolutely crucial that you create relevant content for your blog, and you need to publish regularly.
Write about what you know and you will become known as an authority on the subject. You should then mix this up with updates about your own product release, updates on the services that you offer and you can even throw in some ‘behind the scenes’ of the business articles. This should offer you a variety of subjects to write about to keep it interesting for you and your readers. It will also offer a balance of informative, promotional and personal content. All should help you readership to engage with you and your business.
Use social media to promote
As soon as you have published a new post, use social media to promote it. Then promote it again…and again.
Some bloggers make the mistake of thinking that they only have one shot of making an impact with their content on social media, but these posts are there forever and some should be evergreen content so you can continue to promote them.
If you have a few social media channels for your business, you will soon learn how best to use them and which ones promote your content best. You should find that informative content does well on Pinterest, as this is more of a search engine than a social platform, so do not neglect this one.
Connect with other bloggers
Finally, it is worth connecting with other bloggers and building relationships on social media and within your industry. You will find that it can be useful to share their content as your readership are likely to engage with it, and then there is a chance that they will do the same for you and your content.
Bloggers and businesses notice those people who take the time to interact with them and share their content, and they will then take the time to find out more about what you have to say.