Does your local business have a Facebook for business page? That’s great! Does your business have a physical location, and is it utilising all that Facebook Nearby offers? What is that? You’ve never heard of this location-based social media tool from Facebook? Well, its time you two get acquainted!
Let’s Get Physical
Your business needs to search to see if it has an existing Facebook Place page (possibly created by a social network user who checked-in at your business location) and then to merge that page with its Facebook for business page. If you recently created a page, choose “Local Business or Place” and added your address; then you are good to go. Here’s what you need to know and do from the Facebook Help section. If this is all sounding like a foreign language, then a social marketing agency or your social media manager can provide guidance.
Sum It Up
So now that you have that covered, let’s get to know Facebook Nearby. If you have the latest Android or iPhone Facebook app, you can take a look at this local search and location-based check-in feature for yourself. Here’s a quick summary. Nearby works like Foursquare or Yelp giving users the ability to search for business using your mobile device’s location-based technology, check-in to these locations, and rate and review businesses. Once the app is opened, users will see a map with nearby local business, can search business categories and will have the opportunity to learn more about those businesses.
Optimise Your Information
To ensure your business is found and is at the top of Facebook Nearby search results you need to take a number of steps. First, you must make sure your physical address in your Facebook for business About section is correct. Next, make sure your hours of operation (days of the week and times of the day) are listed correctly. Finally, put some business-related and location-related keywords in your About section and also in the fields in your Basic Information sections.
Optimise Your Placement
Optimising your information is just one piece of the puzzle. You also want to make sure your customers are checking-in when visiting your business location. Then, you need to make sure they are giving your business Likes, commenting, rating, reviewing and recommending your business when they check-in. While Facebook does not specifically reveal how businesses move up in placement position within its Nearby searches, I’d be willing to bet that the more social actions and information provided by your customers are extremely important. Facebook Nearby along with Facebook Graph Search seem to be positioning the social network giant to take on Google local search along with competitors like Foursquare, Yelp and other location-based search and review sites.
How has your business utilised Nearby or promoted the Facebook check-in feature? Feel free to share in the comments below.