Is your B2B business looking for a way to increase its social media marketing ROI? Have you considered marketing your products and services with online video? In our latest blog post, we’ll share some tips and ideas how B2B brands can use video in their social marketing strategy to build trust and encourage prospects to become customers.
Want to see how your content marketing strategy stands up to your B2B peers? This 2013 B2B Content Marketing report from the Content Marketing Institute has the answer. As you’ll see in the first graph image, social media ranks first at 87% and video ranks 6th at 70%.
The Winner Is…
Wondering which online video channel B2B businesses use to share their content and reach their prospects and customers? As you read the previously-mentioned article, you’ll see that the B2B brands list YouTube as their number one choice. Because of its popularity as an online search option and its integration with Google+, YouTube is definitely where your brand should start sharing video content.
Looking for another social marketing channel to create and share your videos? Take a look at the second most popular social network listed in the B2B content marketing study (Hint – It’s Twitter). Don’t relegate Twitter’s video platform Vine to the B2C crowd. With a little creativity, many B2B brands use Vine effectively.
Repurpose and Recycle
If your business doesn’t have a lot of video sitting around on someone’s hard drive waiting to be uploaded to your social media channels or website, then here’s a quick way to get started. Perform a Google search for how to convert your Powerpoint presentations or Slideshare presentations to video and then upload them to your online video channel(s). And if your business doesn’t use Slideshare, now is the time to start.
Here’s another important tip for your B2B business. Your video marketing content belongs on your website/blog first and foremost. When you share your video to your Facebook for business page, LinkedIn Company Page and other social networks; you should make sure to link back to that content to drive traffic to your company’s website and B2B blog.
What’s another way to expand your online reach and grab a larger share of online content marketing real estate for your B2B business? Do not just place your videos on your company website. Use branded video channels on YouTube and Vimeo as a second home for all your B2B video marketing content as these are important hubs when it comes to your SEO strategy.