The age of social media has brought with it a plethora of new job titles. One of these is the social media manager, someone who would not have existed before the likes of Facebook and Instagram came along. But nowadays they are a vital component of every business with an online presence.
Their role is to get the most out of the company’s social media marketing that they possibly can, and in order to do this, they need to have a very specific set of skills. Whether you are working for a software development company or a restaurant chain, you will need to have these skills in order to be successful in your endeavours.
Being a good manager
Social media managers need to be good at both managing things and good with all kinds of social media. This means they need to have the skill set of a manager, while also being kept up to date with the latest trends and practices of the online world. This requires marketing skills, but not just traditional ones. Social media managers must be able to take what they do know about traditional marketing and transpose it onto a plan that drives the business’ social traffic up and helps to build a strong brand.
Good content writing skills
Being a good marketer thus involves a lot of good writing. Whether or not the manager does any of the writing or if they delegate it to those below them, they will need to know what good writing is. This will allow them to pick the optimal content for each part of the business and know on which social media it will perform best.
This will require a strong writing ability, yes, but it will also need a reasonable amount of creativity as well. The world of social media moves very quickly, and social media managers need to try and get one step ahead of everyone else so that they can get the edge over their rivals. This needs out of the box, creative thinking, which they must be able to breed within their teams as well.
Strong communication skills
To do this, they need to have strong communication skills. This will allow them to bounce ideas back and forward with their colleagues and bosses with ease. Communication within the organisation is essential, but so is communicating with the audience seeing the content on the various social media platforms. Having good communication skills is vital for every kind of manager, but especially for a social media manager.
Having strong communication skills will help the business to be more effective and efficient but being able to enforce this idea of efficiency is also key. Managers will tend to have people working below them in their team, and they need to be able to tell those people what to do in a clear and concise manner. This will prevent misunderstandings and miscommunications between the group and will help to breed an atmosphere of efficiency within the company.
A good social media manager will also have leadership skills, which involve not only being able to communicate and delegate tasks but also to chase up problems and actively find solutions to them. This can involve dealing directly with customers and potential complaints, which requires people skills. Being able to diffuse tense situations is vital, but also being able to put on a friendly face and entice customers in is also key. Although you may find yourself in mostly online interactions, having a positive attitude and coming across in the right way is still key if you want to help your business to grow.
Finally, you need to be able to work with a lot of information at once. You will have statistics coming at you left, right and centre, and you need to be able to deal with them effectively. Finding out which one’s matter and why ones don’t will help to make things much easier for yourself and your team as well. Not only that, but you will need to be able to understand the various reports that will trickle down to you that show you how your team and the business as a whole is performing. Taking this information in and acting on it in the right way is vital if you want to keep your job and do it well.
If you can master all of these skills, you should have what it takes to be a good social media manager.