The websites of your business is an integral way to leave a lasting impression on your customers. Whether that impression is good or bad, it is up to you. This is why UX (user experience) is a more important component than ever before. What are the quickest ways towards a better user interface and user experience?
Making it a Social Experience
If you want visitors to click onto your website, they’ve also got to click with your business in a real human sense. In one respect, this is about providing a variety of social media platforms, but it is also about making sure that on the website, your customers have a better feel for the brand and are able to reach out if they need support. Much like in a real store, you would like the option of asking for help if you want it. This is where live chat is invaluable on a website. Live chat is one aspect of software design that is not always easy to get right. However, live chat software providers like click4assistance.co.uk can help to turn your website into a social experience.
Make Your Call To Action (CTA) Button Prominent
If you want to optimise your website, you need to make sure that the call to action is there should customers want to dive in further. It’s about making your CTA prominent, but without hitting your customers over the head with it! If you want your customers to contact you for more information, the UX needs to complement that final action. The CTA button should be a natural conclusion of a flowing and organic webpage. This means getting the content right as well as the overall feel and design of the webpage.
Identify Current Trends
You need to understand what your users do on your website. This is about ensuring you’ve got the right metrics in place while also using this information to alter your website so you can increase conversions. There are tools like Crazy Egg that provide a visual heat map of where users are clicking. This gives you a neat little insight into your customers and how they loiter around a website.
Testing (in the Old-Fashioned Sense)
You can use so many practices to improve user experience these days. But if you are spending a lot of time and effort on A/B testing and the like, you may want to dial it back and incorporate old-fashioned usability testing where people use your products, giving you some insight while they get a gift card or voucher in return for their time. There are a variety of usability testing services, like testmate.com.au, that you can take advantage of.
The website is the gateway from customer to conversion. When you are looking to make a significant impact on your customers, you have to improve the user experience. This is why, in addition to these practices, you make sure you have a secure website. A high-quality website is a strong and stable one in so many ways.