Has your business jumped headfirst in the Facebook video social marketing pool yet? With recent news shared by AdWeek that Facebook is tops – not YouTube – for Internet users to share videos online, the social network’s introduction of a fan page featured video just under the About tab and Facebook putting an emphasis on direct video uploads, now is the time for your business to focus on video marketing with Facebook. We’ve got five Facebook video tips to get you started.
Facebook Video Growth
Have you heard the saying, “the numbers don’t lie”? Well, here’s a few numbers directly from Facebook sharing exactly how important video is to your Facebook for business marketing plan in 2015. According to the social network, “…in just one year, the number of video posts per person has increased 75% globally…” and “the amount of video from people and brands in News Feed has increased 3.6x year-over-year.”
Social Referrals from Facebook
Does your business focus its efforts on using social media channels to drive traffic to its website, blog or ecommerce store? Well, according to Shareaholic, Facebook leads all social networks by a very large margin when it comes to social referrals. Our first Facebook video tip is to make it a point (as long as it is natural and not forced) to use your social videos to drive people back to your products and services, blog or website.
Social Video VIP Treatment
Want your fans to share your video posts like crazy? Give them the VIP treatment by creating and uploading videos to Facebook that are exclusive and not shared on any other social networks. By building up the “you’ll only see it here” and “you’re the absolute first to see this new product/service,” then you are using a strong psychological trigger which will prompt others to share your social marketing videos for you.
Teach with Tutorial Videos
Looking for an easy way to head off customer service questions and peak more interest in your products and services? Share tutorial videos to share with your Facebook for business page fans which show how your products are assembled, used, etc. Think of these Facebook videos as a moving pictures version of your product manuals or website FAQ page.
Top Facebook Video Tip
Are you ready for what is possibly the best Facebook video tip of this blog post? A surefire way to improve fan engagement in any social media for business strategy is to include your fans in the creation of your content. Ask your fans to share videos of themselves using your product/services (anything from basic use to off-the-wall funny applications) and take it a step further by making it a Facebook contest with fans choosing the winners.
Please share your Facebook video tips with our readers in the comments below.