If you’re a business owner, it’s important to understand that your business’s brand can and will be tied directly to your own personal brand, especially if you’re hands-on with the clients or processes of the business. As such, here, we’re going to look at how you can make sure that you look like the boss and why it’s important in the first place.
Mind your personal projection
You want to project confidence, competence, and a sense of direction in your individual presence. This means that you should dress and aesthetically present confidently and professionally, investing in fitted office wear and investing in high-quality accessories that can help you pull off a professional look. You should also consider looking at your own body language, as there are apps out there that can help you ensure you carry yourself with the correct posture and quell the habits that might make you look a little more uncertain or unconfident.
Ensure that you have a real office
You might have bootstrapped your way into business but, once you get things up and running, it’s important that you invest in your own workspace, which also includes your office. Having a separate office is crucial, and investing in furniture that is both practical and prestigious like a good executive office desk is going to ensure that you give off the correct impression to anyone who comes in for a meeting. You want people to feel assured they are talking to the right individual when they come to meet you in your office.
Manage your professional life
Professionalism is an aesthetic that can be a little restrictive, but it is important to invest in that aesthetic. As such, when it comes to your social media use, you might want to take the time to scrub anything that is too personal or that might contradict your professional image, at least from the public view. You might have a personal life side and a professional side that operate separately and very different, but if others come looking you up to learn more about your business and how you run it, you don’t want to give them the wrong impression.
Have things to say and say them
A leader needs to be able to communicate the ideas that lead the business internally. However, when it comes to marketing your persona as a business leader, you should make sure that you can be heard outside of the business, too. Publishing insightful content and even looking for speaking opportunities can help you establish your brand as a business leader with ideas that are worth listening to. This isn’t just for the sake of professional prestige, it can help you network by drawing high-quality professionals to you, too.
Looking and acting like a boss doesn’t mean waving around your authority arbitrarily, nor does it mean being overconfident or conceited. It does mean wagering in your business’s ability to succeed and your ability to lead it and projecting the competence of a leader. Keep that in mind with the tips above.